AIVI

AIVI is Apparel Group's AI-powered fashion and lifestyle shopping app, relaunched on 25 October 2026 from the former 6th Street app. It gathers 1,200+ brands and 200,000+ styles in one place, with AI recommendations drawn from stated preferences, past purchases and search history, a text-and-voice assistant for outfit suggestions and styling advice, and photo-based virtual try-on before you buy. It is available in the UAE, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar, with 60-minute delivery in the UAE and 90-minute delivery elsewhere in the Gulf; the app itself is free to download.